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Friday, August 16, 2024

Showmax And VIU Are Likely To Remain Unscathed In Canal+'s Pursuit Of MultiChoice

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VIU is an Asian based streaming service that is formed as part of a joint venture with PCCW Media Limited and French broadcaster Canal+. Residing in more than 20 countries, VIU is estimated to have reached over 60 million users as the streamer plans to build up on its content slate.

Canal+ which serves as partner is currently in pursuit of Showmax's parent company MultiChoice after garnering stakes is now sitting at 45%. The plan should this acquisition succeed is to create an African powerhouse that can take on giants like Disney and Netflix. 

Of course, one of those burning questions is how VIU and Showmax will be able to co-exist seeing as they'll have the same owner - Canal+. Both have been producing content locally and licensing from international studios and the fear here is that this acquisition could reduce that. 

But that may not be the case here exactly although Canal+ is obtaining MultiChoice the only way this deal could move forward would be the assistance of another business. Canal+ is still trying to build its stake in VIU and its very unlikely that they'd pursue full ownership. 

If anything one can only estimate that similar to France, Canal+ is probably trying to do what MultiChoice has with SABC News and eNCA and flex their dominance. VIU and Showmax will most definitely be treated as individual broadcasters in the streaming regime. 

VIU is constrained to Asia, Middle East and South Africa and Showmax extends to other parts of Africa. So content wise, there may not be that much changes of course nothing can be guaranteed here I can imagine select content from M-Net most probably popping up there.

Then there's that whole matter with the SABC, how different will VIU's relationship be by then when its parent company acquires its rival. Do these just fall off the schedule in favor of M-Net's local offering or does this offering remain constraint on separate platforms.

Canal+ had been producing content through StudioCanal and with MultiChoice it plans to increase local investment. Showmax instead of being a platform with content from M-Net, NBC and so forth switches to become some M-Net based streaming service with select international content on VIU.

If there's one thing that was kind of speculated for sometime was Canal+ looking to possibly trim or lessen some of the agreements put in place for content. In place of reduced international offering would be content generated from France and parts of Europe.

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