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Sunday, December 8, 2024

Could Nicktoons Expand To DStv Access Consumers In South Africa If It Lives Through Another Year?

During the week, MultiChoice added the last remaining premium kids channels Nickelodeon and Nick Jr. from Paramount Global to DStv Compact consumers in South Africa. This means even less consumers would depend on the scraps from Nicktoons as they get further access to later seasons of SpongeBob Squarepants and DORA.

This would also give them further access to live-action series such as Henry Danger, Tyler Perry's Young Dylan, The Really Loud House and The Thundermans.

Nicktoons in recent years has moved away from being a mirrored version to Nickelodeon's late 90s to early 00s to now serving as a promotional window to most of their fresher shows. For the past 10 years, Family and Compact consumers had been reliant on the channel to get most of these titles from Nickelodeon.

Now that Nickelodeon is no longer a premium channel this only means that while it and Nick Jr. would garner more exposure less attention is going to be poured onto Nicktoons. MultiChoice Africa already distributes Nickelodeon alongside rivalled platforms which sort of widens the reach of the channel.

Nicktoons doesn't have exposure within Africa as MultiChoice distributes it under the Compact bouquet which to some extent can be considered premium. Even with Nick In Your Language, my point still stands who would want to watch weekly episodes of Transformers: Earthspark on Nicktoons if you can get it for more hours on Nickelodeon.

In South Africa, there is a bit of hope for Nicktoons if MultiChoice moved it to DStv Access as Play Room offers a rivalled offering to Nick In Your Language. Then there's CBeebies which very similar to Nicktoons has also been dubbing some of their preschool in local languages.

Skydance Media is currently in the process of acquiring Paramount Global by the first half of 2025 which is awaiting regulatory approval. According to Bloomberg, the plan is to merge MTV Studios with CBS Studios while reducing linear spend which could lead to the closure or merger of various TV channels.

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