NEW CHANNEL ALERT!!! Sporty TV To Make It's South African Debut On eMedia Investments' Openview

eMedia Investments will be rolling out it's first new channel for Openview consumers in over 2 years. After promising to allocate more content since the previous financial year, the broadcaster will be allocating a football based channel Sporty TV to rival with the current SABC Sport.

Residing in West Africa, SportyTV is a free-to-air sports channel established as the home of premium football with English Premier League, Serie A, Bundesliga, UEFA EURO 2024. It also hosts major sporting events such as The Olympic Games, PFL/Bellator, EuroLeague, NFL Super Bowl, among others.

The channel will sit alongside SABC Sport when it goes live this weekend on channel 125 and weirdly enough eMedia Investments allocated it before SABC Sport on the Openview website.

As some are aware, StarSat got liquidated after going quite for the past 4 months and Sporty TV was distributed on the platform in other African countries. On Digital Media which served as the license holder didn't pick up the channel for consumers in South Africa so this will be the first time it broadcasts.

Questions I think viewers should keep in mind for eMedia Investments and Openview is if this Sporty TV will remain viable. There was Fight Sport, Kwesé Free Sport and News And Sport with the longest being SABC Sport if Sporty TV can outlive the three that can it be considered viable.

With MultiChoice looking to likely inflate DStv prices by the end of March, more consumers will definitely flee their platforms and likely get an Openview seeing as it is the only rival in South Africa. Another with a bolstered sports offering can convince Easyview consumers that rely on Blitz for sporting updates to migrate.