Zee Entertainment Enterprises has recently welcomed Zee Dunia to Pang and Signet consumers in Kenya. This will be the third regional station the company has rolled out in Africa following the launches of Zee Zonke (Southern Africa) and Zee Alem (Ethiopia) two of which are distributed to DStv.
Zee Dunia is a Bollywood based channel offering a various films and series in both Swahili and English. It has also been mentioned that the channel will look into introducing local content which is an indicator that Zee Entertainment Enterprises is looking to diversity and not serve as an import from India.
As of right now, the channel offers Iron Lady, Begusarai, Curse Of The Sands and Zara's Nikah shows that have already been broadcast on Zee World. Premieres on the channel include Three Is A Crowd, Money And Morals and Marriage of 3.
This will be the third dubbed channel for local languages in Africa by Zee Entertainment Enterprises with Zee Alem and Zee Dania being imports to Zee World with Zee Zonke that curated it's own offering.
The news of a Swahili based channel doesn't come as a shocker because Zee World has been distributing content in local languages for sometime. The likelihood now is them rolling out a dedicated channel in West Africa probably titled Zee Naija with content in Hausa.
Zee Dunia joins the collection of Zee Africa channels such as Zee World, Zee Zonke, Zee Alem, Zee One, Zee TV, Zee Family and Zee Bollymovies. These channels have since offered content in English, isiZulu, Hindi, French, Swahili and Hausa to consumers across Africa.
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