Music stations that shaped several generations are ending. Their operator no longer counts on them. Only one station should remain on the market.
The end of 2025 will symbolically also mean the end of an era. According to the findings of Živé.sk, many channels under the MTV brand will be canceled in our market, but also in other markets. The stations Club MTV, MTV 80s, MTV 90s, MTV 00s, MTV Hits and the MTV Live HD program will disappear from the screens. The thematic channels Comedy Central and Paramount Network, which are intended for Hungarian-speaking viewers and are also in the packages of local operators, should also end.
The mentioned channels are sold in our market by Axocom. The company could not comment on the end of the programs. "Unfortunately, we do not have this information," said the company's representative Tomáš Holý about the end of the stations.
No advertising, but also without HD quality
For many viewers, MTV music channels were iconic channels. Although they only broadcast in standard definition (with the exception of MTV Live HD), their undisputed advantage was that they did not broadcast commercials in our market.
Viewers could watch music videos without interruption, which is not at all common in television today. However, the channels broadcast in a paid mode.
Stations like MTV 80s or MTV 90s offered non-stop music content from specific decades. MTV programs are distributed by a number of operators on the market. They have an excellent position on the market and it is not clear why their operator decided to cancel the programs.
MTV Europe, which broadcasts in a localized form - with Czech subtitles, should remain on the market. It focuses on music rather marginally, primarily offering reality shows and entertainment content.
The advent of YouTube and streaming services
The demise of these channels is not surprising. With the growing dominance of digital platforms like YouTube, Spotify or Apple Music, the way people consume music has changed dramatically.
YouTube offers music videos in the highest image and sound quality, while the viewer can create their own playlist. The free version offers advertisements.
Streaming services, on the other hand, offer personalized recommendations, exclusive content, and offline modes. Traditional linear music broadcasting is losing its appeal in today's world, especially for younger audiences.
There are still many music TV channels on the market
The departure of MTV channels from the market may help other broadcasters. The Óčko group offers up to four channels - the main Óčko, but also Óčko Star, Óčko Black, and Óčko Expres. All of them are also broadcast in Slovakia in a paid mode.
The programs Rebel, Retro, Mezzo, iConcerts, Šláger, and many others are also available here. Their common disadvantage is that they broadcast a lot of advertising.
This article was originally published by Zive
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