According to the Sunday Times, now part of a global multinational media giant, South African content once exclusive to DStv will be heading to other markets for the first time.
In the same vein, international content should be making its way onto DStv.
CEO of Canal+ Africa, David Mignot, said the group aims to export DStv content worldwide through its integration into StudioCanal.
Mignot is one of two Canal+ executives heading up Canal+ Africa, which took over MultiChoice in September.
StudioCanal is the wider group’s production arm, which houses 19 production companies, over 9,400 titles, and operates in multiple major markets, mostly in Europe.
With MultiChoice now being absorbed into the group, local productions that have been created exclusively for DStv platforms are now part of the mix.
Mignot noted that high-quality productions coming out of MultiChoice are likely to have wide appeal and can make waves in other markets and on other Canal+ platforms.
As part of the takeover, the Canal+ Group committed to continued investment in local productions, which will now be part of the blended library for use wherever Canal+ operates.
Notably, the reverse is also on the cards, with DStv expected to gain access to the extensive library of the wider Canal+ group, though the specifics of this remain to be seen.
Mignot previously stated that DStv customers should expect to see content “from American companies, from companies all over the world, as well as the local sports and general entertainment content.”
Canal+ has positioned itself as a ‘super aggregator’, which aggregates multiple services like Netflix, Apple TV+, Paramount+, and HBO Max into its own platform.
MultiChoice’s key brands like DStv, Showmax, and SuperSport are now part of this.
However, the executive has stressed that these brands will remain as they are for now, saying they were “very sensitive and careful about brands”.
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