Last month, it was reported that Disney XD would be shutting down its remaining international feed in Poland by April. As Disney is looking to launch its preschool oriented brand Disney Jr. with AMC Networks International likely to be a partner.
Now reports are going around that Disney is looking to revive some of linear operations with Disney Channel set to relaunch in Spain. This comes after its reported relaunch in the UK was debunked for Disney Jr. in 2025.
Very odd part about this is the channel is said to be replacing Disney Junior with the preschool brand downsized to a programming block in April.
Press statement
The historic Disney youth channel is preparing its return to television in Spain after its disappearance at the beginning of 2025. The company is finalizing a strategic move that will mean the recovery of Disney Channel in the Spanish market, after the brand disappeared from the television landscape.
The channel stopped broadcasting in Spain on January 7, 2025, putting an end to more than two decades of continuous presence in Spanish homes. Its closure marked the end of an era for a channel that had been one of the benchmarks for youth entertainment since its launch in 1998 and that, for years, was also part of the DTT (Digital Terrestrial Television) offering.
Now, the channel is preparing its return through a brand change that will directly affect Disney Jr. The children's channel, currently dedicated to the youngest members of the household, will be transformed into Disney Channel through a rebranding process, thus recovering one of the company's most recognizable brands on television.
The move will not involve the total disappearance of preschool programming. Within the new Disney Channel, a daily window dedicated to Disney Jr. content will be maintained, with series and programs aimed at a preschool audience, while the rest of the schedule will be oriented toward a family and youth audience, following the classic model of the channel.
This change will allow the company to reorganize its television presence in Spain and reposition the Disney Channel brand in the linear offering, at a time when children's consumption continues to combine traditional television and streaming. The channel will be available on all platforms where Disney Jr. currently broadcasts.
The official announcement of the brand change will take place in mid-March, at which time the company will reveal more details about the channel's new stage and its programming. The transformation of the current Disney Jr. into Disney Channel will become effective on April 1, the scheduled date for the channel's relaunch in Spain.
No comments:
Post a Comment