eExtra Resumes Broadcast Of Uzozisola: Regrets Following It's Departure From e.tv

Last month, e.tv yanked the Zulu dubbed Bollywood drama Uzozisola: Regrets and replaced it with a rebroadcast of Broken Vows. This came after it was removed from e.tv's primetime offering and moved onto late nights.

Now it's scheduled to broadcast on eExtra from 14 April at 09:00 when most viewers will not be in their homes during this time.

The short-lived drama series likely had low ratings during its broadcast on e.tv which is why it went to eExtra. Even Broken Vows was met with a similar fate before getting redirected to eExtra.

Unlike Broken Vows, e.tv had misled the viewers labelling Uzozisola Regrets removal on the channel as an "finale". While those who already saw it on Glow TV know that wasn't the case and others that could only see on e.tv will be missing out.

The reality here is that eMedia Investments shunned this offering on eExtra to weekday mornings or late nights. Despite the existence of ePlesier and daily repeats on e.tv, rebroadcasts to Dokter Ali, Chrysalis and Yosef take up these timeslots.

That even getting to shows like Naagin, This Is Love and Two Women is just a luxury that viewers aren't willing to latch by the horns.

The last anyone got word on the ratings for eExtra it had around 300,000 to 500,000 viewers for shows like Gebroke Harte. Then there was Annekan Die Swa Kry which had 1.8 million viewers on e.tv and now imagine if that was Uzozisola: Regrets.

For Gebroke Harte and Annekan Die Swa Kry these were primetime slots where the viewership is larger compared to Uzozisola: Regrets where it's lower.