Brand Proposition
Always engaging, always enriching and always entertaining, Discovery Family is the destination that brings the whole family together.
Premium programming for the whole family with glossy documentaries about the world we live in and beyond; from awesome space adventures to crazy experiments of popular science. Be transfixed by the big cats of Africa and the stories of animals that need rescuing or medical help. But you can also sit back and be entertained by hilarious clip based shows. Plus each morning there is a dedicated kids block to keep the little ones happy. It’s learning in the Discovery Way, always fun, inclusive and fascinating.
WHATEVER THE TIME OF DAY DISCOVERY FAMILY IS A SAFE PLACE, CREATING MEMORABLE MOMENTS THAT INSPIRE CONVERSATION AWAY FROM THE TV BOX.
Quality TV for the whole family
Brand Values
EDUCATIONAL
Family is a fun, safe place to experience and absorb the wonders of the world around us. Its learning but in the Discovery Way.
ENTERTAINING
Programming designed to uplift and amuse the family and bring laughter into the home.
ENRICHING
Escape with the best handpicked programming from Discovery’s portfolio certain to leave you and your family with plenty to talk about.
INCLUSIVE
Fresh, entertaining and impactful storytelling for the whole family to relax and watch together, including Rocky the Dog.
Tone of voice
Fun
Warm
Inspiring
Upbeat
We are:
Safe
Educational
Inclusive
Family Friendly
We are not:
Boring
Risky
Controversial
Dark
How we are different
The fun, educational TV destination for the whole family that inspires and generates conversation.
Audience
“The family” - Mum and Dad, 2 children aged 6 and 12 and Rocky the dog
MUM
Mum’s favourite time is when all the family is together; whether it’s enjoying a family day out or sitting down and watching enriching television.
DAD
Dad relaxes by watching sport and hanging out with his friends. Family time is very important and nothing beats sitting down with his children and learning about his favourite passions by watching space, engineering and clip shows.
SAM
Sam is 12 years old and enjoys gaming and playing football with his friends. He is inquisitive, a fan of magic and likes inventing new things.
EMILY
Emily is 6 years old and is fascinated by animal’s especially cute pets. She loves Doki and learning about his travels around the world and being entertained with the rest of the family whilst watching Too Cute.
ROCKY
Rocky the dog loves being part of the family but hates being alone. When he is not dreaming about chasing the family cat or running through open fields he can be found wagging his tail while watching his fellow canines on Dog TV.
Elevator Pitch
Discovery Family, the brand new channel with something for every member of the family whatever the time of day. A place packed with fun facts, big cats, cute pets, outrageous experiments, glossy documentaries and family stories. There is even a dedicated kid’s block to keep the little ones happy.
Always a safe place to experience new and exciting stuff that creates memorable moments that inspires conversation away from the television.
EVERYONE GATHER ROUND FOR DISCOVERY FAMILY.
Find it on DStv channel 136
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