eExtra Switches Back To 24/7 Channel When eBella Stops Airing At The End Of March

eExtra the South African digital satellite
television channel supplied by eMedia Investments on their Openview platform as well as MultiChoice's DStv and On Digital Media (ODM) Starsat switches back to 24 hour channel from April.

The reason for the switch has to do with the shutdown of the unsuccessful female based channel eBella. Several if not most of eBella shows will be transmitted on eExtra in April as a "weekday guilty pleasure afternoon block" on the channel.

eExtra hasn't been schedule wise for sometime now which has built a major impact on the brand. You'll find some new content on this channel get the late night treatment similar to what Turner U.S. and International does with Cartoon Network and Boomerang where 2-3 shows get attention while others which are on an indefinite hiatus for some reason get the death treatment by being put weekday mornings or nights with no repeats most of the time and if there was they'd put it at a time less viewers would be tuned in so Turner's channels are way worse than eExtra. This treatment is unacceptable as it forces some viewers to distance themselves from the channel and the minute something good comes on you miss it and for those who want to see the show can't since the channel is not schedule wise.

eExtra is basically described as a premium entertainment channel in HD including sitcoms, drama series, reality, telenovelas, court shows, lifestyle and movies after the shutdown of eBella you can say weekdays eExtra became a telenovela channel with a dash of court shows, drama series and news as indicated:

Weekdays

06:00  The Girl Named Feriha
06:40  Qubool Hai
07:30  Madhubala: Ek Ishq Ek Junoon
07:50  Meri Aashiqui Tum Se Hi
08:15  Piyaa Albela
09:00  Reina De Corazones
09:45  Caribbean Flower
10:30  Judge Judy
10:55  Divorce Court
11:15  The Girl Named Feriha
12:05  Bittersoet
12:50  Rhythm City
13:15  Scandal
13:40  Ashes To Ashes
14:05  Broken Vows
14:30  Madhubala: Ek Ishq Ek Junoon
14:55  Meri Aashiqui Tum Se Hi
15:20  Piyaa Albela
16:10  Caribbean Flower
17:00  Hot Bench
17:25  Divorce Court
17:50  Paternity Court
18:10  Chicago P.D
19:00  Bittersoet
20:00  Nuusdag Om 8
20:30  Die Wiel Draai
21:30  The Americans
22:15  Imbewu: The Seed
22:40  Tierra De Reyes
23:30  Chicago P.D
00:15  Reina De Corazones
01:00  Caribbean Flower
01:45  La Impostora
02:40  Marido en Alquiler
03:30  Matter Of Respect
04:05  Piyaa Albela
05:00  Parenthood
05:40  Paternity Court

Results from the weekday schedule
71,05% Soapies (50% from eBella, 21,05%=13.16% from eExtra+7,89% from e.tv)
15,79% Court shows
10,53% International drama series
2,63% News

Then you have your weekend lineup the channel has more variety but no movies. When eExtra first launched the weekends always had variety so its no different even after they switch it back to 24 hours. Two things you should pay attention to the telenovelas dominate the weekend to a lesser degree Saturday is filled with Indian telenovelas and 1 turkish telenovela but you'll hardly notice any difference as usual as there's reality shows, news and sitcoms while Sunday is consists mostly of programs catered for Afrikaans speakers plus news, telenovelas and local series like Traffic! and Umlilo as indicated:

Saturday
00:15  Reina De Corazones
01:00  Caribbean Flower
01:45  La Impostora
02:40  Marido en Alquiler
03:15  Matter Of Respect
04:05  Naagin
05:00  Paternity Court
05:20  Divorce Court
05:40  Judge Judy
06:00  Piyaa Albela (Marathon)
09:00  Naagin
09:55  Nirmala's Kitchen
10:20  Madhubala: Ek Ishq Ek Junoon (Marathon)
12:25  Meri Aashiqui Tum Se Hi (Marathon)
14:30  American Grit
15:20  The Almost Impossible Game Show
16:00  #Hastags
17:00  Raising Hope
17:30  Instant Mom
18:00  Are We There Yet?
18:30  America's Funniest Home Videos
19:00  Groen
19:30  Vaalharts
20:00  Nuusdag Om 8
20:30  Die Wiel Draai (Marathon)
22:45  The Girl Named Feriha (Marathon)

Sunday
00:15  The Girl Named Feriha (Marathon continues from Saturday)
02:30  Hot Bench (Marathon)
04:10  Girlfriends Guide To Divorce
05:00  Divorce Court
05:20  LOL
05:40  Nirmala's Kitchen
06:00  Grassroots
06:30  Life By Design
07:00  Caribbean Flower (Marathon)
10:45  #Hashtags
11:30  Sonder Jou Soetkys
11:55  The Wild (Marathon)
14:00  LOL
14:20  Nisboere
14:50  Bittersoet (Marathon)
18:35  The Great Penguin Rescue
19:00  Vallei Van Sluiers
20:00  Nuusdag Om 8
20:30  Nuusdag Perspektief
21:00  Umlilo
21:50  Traffic
22:15  Black Money Love (Premiere)
23:05  Tierra De Reyes (Marathon)

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