WarnerMedia is giving its pay-TV channels in German-speaking countries new names. TNT Serie will become Warner TV Serie, TNT Film will become Warner TV Film and TNT Comedy will become Warner TV Comedy.
With the name change, which will take place on September 25, 2021, the channels will be clearly visible under the umbrella of the well-known US media brand Warner Bros. and should thus be perceived more strongly by subscribers, partners and advertisers as premium offerings, according to WarnerMedia.
The rebranding brings us closer to the hundred-year legacy of the Warner Bros. brand, which unmistakably stands for creative and authentic storytelling like no other in the world. Overall, it leads to a significant increase in brand awareness beyond the pay-TV sector, which in turn helps with marketing, “says Heyelmann in an interview. The Warner TV brand is already established in France, "and the TNT channels will gradually also be renamed in other European countries."
The current rebranding in Warner is a consequence of the realignment of WarnerMedia in the USA and possibly the merge of Discovery Inc. and WarnerMedia. They recently divested Great American Country to GAC Media some of its content can be seen on Real Time.
Besides that, they were rumours around the time Turner Broadcasting System rebranded into WarnerMedia that the company had plans to do away with the Turner name so far TNT, TCM and TBS all have that name through an interview TCM was considered a valuable property.
So TCM will likely join Boomerang as a brand for nostalgia while other brands like Cartoonito and Warner TV take over. There's no details on whether this will affect the United States.
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