In an interview with C21 as mentioned earlier WarnerMedia EMEA is looking to get more original preschool content under Cartoonito but what's baffling about this is some of the details highlighted with regards to Boomerang.
For starters, they referred to Boomerang as a channel which targets children aged 4-7 and that technically is the definitive age for preschoolers.
Another thing was that they're working to get family-oriented shows onto Cartoon Network (again) which is something Boomerang has been doing since it's very existence or until at least last year.
This change out lead to the termination of the channel in the UK and Italy which managed to sustain Cartoon Network, Boomerang, Cartoonito and Boing (Italy).
Boomerang started out as a kids version of TCM with series and stacked up archived content from Hanna Barbera, MGM and Cartoon Network meaning little new content.
TCM is also owned by WarnerMedia and has scrapped internationally with some markets putting up placeholders for the outdated brand. In South Africa, TCM's successor is now the most watched movie channel.
Getting back to Boomerang
In 2015, the channel got a new look and repositioned itself as a family friendly since then the offering has been feeling aimless.
It has a thing going in Africa kind of like Disney XD in Latin America but if we've learnt anything from ESPN Classic, Style Network or Sprout is that change is inevitable.
Even if international markets decided to follow the main counterparts' version of the channel. The problem with that WarnerMedia already has a brand for such instances called Boing.
In the end, the possible termination wouldn't be a bad idea. Most of Boomerang's current programming don't make it through a year or are quickly killed off by the channel on the basis of scheduling and promotion. The most popular aspects of the channel are outdated as opposed to Cartoon Network.
Read Also:
- Cartoonito EMEA is coming back
- Discovery and WarnerMedia set to merge
- June 2021 on Nicktoons and Nick Jr
- Adult Swim refreshes with brand-new shows on Showmax
- HBO Max to rollout in 60 countries
- Cartoon Network is doing live-action again
- New kids programming coming to Cartoon Network
- June on Da Vinci Kids
Hi, Insidus! Please keep me posted on these changes so we can update the channels list. I can't understand why DStv makes these changes most of the time without notifying the subscribers.
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