Televista is a Nigerian based entertainment channel offering English dubbed telenovelas from Spanish speaking markets including Latin America, Colombia and Brazil. The channel also featured news, local dramas and reality shows.
Over the years, Televista had become redundant I remember at one point the channel chose to repeat the batch of content viewers had come across on the station and now the channel opted to repeat shows mainly from Telemundo and Zee World.
Although executives remain quiet on the developments of a brand, I have a hunch on why Televista abandoned most Spanish speaking markets and transitioned to Bollywood programming.
In 2015, AMC International launched a competitive channel to NBCUniversal's Telemundo called EVA. The channel was also home to Spanish based programming in Latin America and expanded to other regions such as Colombia, Mexico and Argentina.
Fast forward to 2020, the channel was packed with mostly repeats as Bold And The Beautiful from CBS was the only thing alive at that point.
To answer on those repeats, most of their suppliers were low on stock while others like Televisa established a presence in Africa with the launch of TLNovelas.
All Televista needed to do was adapt and find new content that consumers would actually follow and not ones you can already find on other stations.
If I had to compare it with their South African counterpart eExtra, I'd say eExtra is doing way better although it's not much outside Turkish dramas there's less DStv repeats.
As some consumers are aware, MultiChoice seems to be involved in a court case with eMedia Investments regarding the carriage agreement for the channels a situation seen in America where suppliers demand pay-tv platforms for more money is now duplicated in South Africa.
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