Later in April, AMC International announced the terminations of Crime + Investigation and BLAZE with both brands now known as AMC Crime and AMC Break in Spain and Portugal as part of readjustment to strengthen the AMC brand.
Of course, AMC International doesn't mention whether or not these changes will have an affect to the linear offering in other regions. Particularly with CBS Reality and CBS Justice which are part of a joint venture with Paramount.
Paramount has been trying to build their branding and it wouldn't be shocking if AMC International were trying to have another wack at that idea with these channels.
AMC Break is a mashup of E! and Motor Trend/Ignition offering a selection of sports themed content such as documentaries on high level athletes like Serena Williams and Muhammad Ali with automobile programs like Top Gear.
Just like CBS Justice, AMC Crime focuses on themes of criminal investigation, forensic and topics in the true crime genre with a series on Madeline McCann where they reveal new evidence that can hopefully track the victim's whereabouts.
AMC Break and AMC Crime will be AMC International's second attempt in bolstering their offering which has been viewed as old-fashioned and way past its prime amongst several consumers who were fed up with the endless repeats of Judge Judy or Lizard Lick Towing.
No comments:
Post a Comment