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Friday, May 20, 2022

Potential Candidate: With News And Sports Out Of The Way, Could Any Of These 3 Channels Fill Up Its Socks On The Openview Platform?

News And Sport went off air by the end of March on the Openview platform with further content heading to eReality and SABC Sport being the only dedicated sports channel as further new channels were added to bolster the general entertainment.

Although, eMedia Investments is in no rush for find another sports channel. The likelihood of them potentially sourcing another sports brand doesn't seem far fetched.

 

eMedia Investments doesn't have a positive history in this section as all seemed to die out within 3 years and if SABC Sport remains onboard it would be the longest running sports channel on the Openview platform.

Onto alternative channels, seeing as this is a free-to-air platform there's very little alternatives of course the channels in question do incorporate a lot of variety in the mix and they go as follows:

 

1. SABC Sport 2

Following the success of SABC Sport, the public broadcaster expressed interest in launching a second sports channel which will likely adapt to the format of ESPN 1 (soccer) & 2 (basketball, baseball etc.) on DStv and StarSat.

The issue with this matter is funding, at the moment the only channels coming are ones which are funded by other outlets like StarSat and DStv on top of Openview.

2. Ignition

Following the launch of The Home Channel(+), it lead some viewers to speculate the potential addition of Ignition or at a catch-up version of the channel. Ignition is a lifestyle channel that caters to automotive vehicles.

In 2014, eMedia Investments once operated Bi-Cars TV on the Openview platform and at the time, there wasn't a lot of consumers using Openview meaning eMedia couldn't properly determine the outcome of content with viewers so it suffered the chop.

 

3. FreeSports

FreeSports is a British free-to-air sports channel operated and owned by Premier Media S.à r.l. aims to be majority live, with over 1000 events a year, for an average of 10 hours per day. Numerous sports broadcast, include football, combat sports, ice hockey, tennis, rugby league, rugby union, basketball, cricket, and snooker.

The channel holds a partnership with rights holders IMG, MP & Silva, Lagardère Group, Pitch International and Infront Sports & Media.

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