Warner Bros. Discovery today announced that Pierre Branco has been appointed General Manager, France, Benelux and Africa, Warner Bros. Discovery. He will continue to report to Priya Dogra, President and Managing Director, EMEA (ex Poland). In this role Pierre Branco will be responsible for Warner Bros. Discovery’s combined businesses working in close coordination with the company’s global functions across Streaming, Sport, US Programming, and the Studio and for each line of business, developing territory-specific strategies to drive growth and efficiencies. These include pay and FTA networks, leading significant efforts in marketing and monetising US content across lines of business including theatrical, licensing, consumer products, games and home entertainment and shared responsibility for the streaming services.
Priya Dogra, President and Managing Director, EMEA (ex Poland), said: “Pierre is an accomplished leader with a deep understanding and experience of these markets where he has already played a pivotal role in driving strategic business decisions. I am confident that his strong leadership and strategic acumen will continue to drive our businesses forward and connect our beloved brands and consumers in these important and competitive marketplaces.”
Pierre Branco said: "I am enormously proud to be part of this new chapter of Warner Bros. Discovery. I look forward to building on the legacy and values that have made both companies so successful in these regions, and to contribute to building the world’s most dynamic media company in these important markets. The opportunity to lead these fantastic teams is very exciting and I can’t wait to get started.”
Most recently, Branco was Country Manager for France, Benelux, Middle East and Africa and Head of Affiliates and Ad Sales for EMEA at WarnerMedia. During his 15 years at the company, he has held a number of roles across Europe, Middle East and Africa including SVP Northern Europe, MENAT, France & Africa and VP & General Manager France and Africa. In these roles, he significantly grew the company’s business and launched new brands in the region: Boing, Toonami and Warner TV.
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