Star is a content hub within the Disney+ streaming service that is responsible for handling series like American Dad, How I Met Your Mother, Helstorm, Scream Queens, Little Fireflies Everywhere alongside movies like Deadpool, Little Monsters and Vacation Friends.
Before that, the Star brand name was and is currently used in India for original programs and movies which come with linear channels that can be viewed in countries outside the region.
Due to criticism by several consumers regarding the lack of adult entertainment on the platform I mean several shows like Modern Family and Glee weren't present at the time despite fitting the description of Disney+ which was rated family at the time.
Star is a brand that catered to consumers aged 18-49 while some regions had to pay extra to view the bulk of entertainment on a seperate service (Hulu or Star+) others were able to view it under a tile on Disney+.
For several months into 2021, as Star began to rollout onto Disney+ in other countries came the attention span The Walt Disney Company had toward the brand. You'd find several adverts for the content under this brand labelled as Disney+ while others were labelled under another property.
From my observation, Star hardly had original content except for where it was deemed relevant which is India and even then most of the content would compliment other tiles on Disney+ and not go for the edgy stuff that would seem less Disney.
Worst part in regard to all of this is how some parts of Europe had to phase out the Star brand in favour of Utsav which is based on irrelevant channel only for India to go head with Star as the main company rebranded to Disney Star hopefully there's no mix-up when referring to streamer Disney+ Star.
Last year, it was reported that they'd be exiting the English market in India and likely global which appears to be on some limbo as the reported new channels had been delayed or scrapped but we'll see what happens when those delays eventually hit the surface.
The Walt Disney Company was always about alignment as several Disney channels were sacrificed for Disney+ and ESPN but these inconsistencies just prove that any brand can be mismanaged whether its fresh like Magnolia or old as TCM.
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