Earlier in the year, it was reported that eMedia Investments 4 TV channels currently seen on the Openview platform would exit the DStv platform. Now the channels remain onboard for a few months as the Competition Tribunal conduct their findings.
As it the channel's futures seem very dark on the pay-tv service as they've been hit with various limitations leading them to launch several new channels like Racing240, Hilaal TV and Qwest TV in place of others like Tellytrack, ITV Networks and MTV Hits.
But that's not what aggravated them to axe the channels but mostly the fact that these brands lacked originality and the only existed to mash the existing offering on their platform as it is eMovies and eToonz are duplicating Studio Universal and DreamWorks.
Honestly, when those channels exited for the short while sure I was pissed as there was plenty of content I followed but overtime I felt like a huge burden had been lifted of my shoulders. I mean I kind of got used to their absence and was stunned when they were reinstated.
Just as I was ready to just open up a new chapter I discovered there was more to the previous chapter in this eMedia. Trust me when I say I do take people's opinions to consideration but when it comes to these channels this comes from my point of view.
Honestly, I do feel that these channels are very much possessive or distractions but not a bad way I mean it's hard finding channels that can keep viewers glued this long despite the annual increases and reshuffle of entertainment.
If anything, the only other brand that has me latched onto the platform would be CBS Reality not because of Judge Judy or Cheaters but primarily over the fact that they're very selective I mean they have Animal Hoarding and Shocking Emergency Calls.
I know there's National Geographic Wild and Investigation Discovery but the magic is different from what you can already see on CBS Reality. eMedia's channels had the same effect with the bulk of alternatives already found on DStv.
Sure they may have been a mishap with the amount of Zee World on eExtra but that doesn't mean no one watches it. As it is neighbouring countries are up to speed with what's going on with Twist Of Fate and I Do while others have to catch up through this channel.
eExtra happens to be the most popular attraction on eMedia's stable on DStv alongside eMovies but comparing the two I do feel that this channel should fall back while the others remain exclusive to the Openview platform.
MultiChoice has plenty of movie channels at this point particularly on the ones that eMovies cater for in this case Premium all the way done to Access such as M-Net Movies 4, Movie Room, TNT and KIX and the same can be said about eToonz really.
With eExtra, it's not really about the stories but the fact eMedia views the brand as another window to their local endeavours with the likes of Die Kontrak and the former Afrikaans movie block so why leave kykNET as the only alternative at this point.
Sure there's plenty of viewers tuning into Elif and Verdeelde Liefde on eExtra alongside In Die Ysterhand Se Greep and Kind Van Die Noodlot on kykNET & Kie but those are just complimenting each other even if kykNET were to just give it a channel the feeling would be mutual.
Having both these brands would give consumers more choices compared to the Openview platform which seems to following the route of most M-Net channels that rush to duplicate an offering on another channel.
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