Earlier in the year, eMedia Investments decided to scrap their international offering on weeknights as TV providers across the world have seen a major impact in their linear operations as brands like The Walt Disney Company have been moving several shows and films on these brands to their streaming service, Disney+.
eMedia Investments doing what they could do best was trying to fill that gap left by such companies by building their original portfolio with the likes of The Black Door and Is'phindiselo. Even scooped up BET's short lived drama series, Isono.
As it these changes had kind of caused them to lose and gain viewers such as the Sunday Night Movies which is a direct competitor to M-Net's similar offering had seen a plunge in ratings. Not saying that Is'phindiselo performed poorly if anything it was very much a success.
But as it is Sunday Night Movies hasn't been performing well following it's move to 9PM as that offering usually carried a quarter of the channel's Top 10 and from the sudden disappearance you can tell that viewers weren't liking the new changes I mean M-Net had done something like this.
But it was only temporary as they were trying to create hype on new content but eMedia kind of shoot themselves on the foot with this one. Sunday Nights was more edgier and as mentioned carried the brand and these changes killed that part of the channel.
Honestly, I hardly watch much e.tv as part of its existence revolves on eExtra and the other is just indescribable. All in all, I feel these changes had somewhat of a negative effect on those who watched Days and Chicago now it's just complementing SABC's existing portfolio.
And it's sad as I kind of get why they feel the need to do all this and I feel a lot more could have been done so save the little we know of the channel while as expanding their local endeavours.
Sometime ago, I announced that Housewives with its 2 seasons currently streaming on eVOD would have it's first season air on e.tv and as mentioned these changes weren't met with the best of intentions so it was quietly removed from the channel.
Sources say Housewives was added as a sneak peek as they prep up for its release and I think that's a load of polony as Is'phindiselo had its run on the channel. If anything, I'd turn my attention to their local drama, Hustlers.
Currently seen on Mondays at 10pm, the series follows
What I'm trying to say about Hustlers is unlike most of e.tv's shows within the 7PM to 10PM slot. Hustlers runs on a limited basis kind of like Is'phindiselo so it makes very much sense that Housewives will be added in place of the show later in 2023.
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