eAfrica was a Pan-African feed of the current e.tv channel seen by South African consumers where they'd serve up current local dramas like Scandal, House Of Zwide, Imbewu and Durban Gen alongside other content to various platforms in neighbouring countries.
Aside from local dramas, eAfrica offered selected movies, series and kids shows from e.tv but it wasn't only a duplicate for the e.tv channel as its lineup featured content Openview consumers would have come across on various e.tv channels particularly eExtra and eReality.
Now BBC UKTV is set to join the list of channels probably by next month latest January 2023 to turn second hand goods into fresh goods as it offers a lineup of content from reality shows such as Live At The Apollo and The Graham Norton Show to drama series like My Family and Casualty.
eMedia Investments:
- Prediction: eToonz to get an additional channel
- Could Openview+ lead to 24 hour capability of these channels?
- eToonz schedule explained
- Housewives has been scrapped from e.tv's lineup
- eMedia's 4 channels to go dark on DStv
- Charlize Theron opinion over the Afrikaans language
It will even feature wildlife, lifestyle and kiddies programming (part of which can't be accessed on DStv as they don't supply BBC Kids).
On the upside, consumers won't spend should they use the Openview platform and with DStv more consumers are likely to downgrade or join the rival platforms if it means they'll be paying less and viewing the same content. At this point, it's not about getting the latest content but finding something edible.
Openview:
- Alternatives to News And Sport Channel
- BYUTV - another alternative to eToonz
- Why Openview competitor is a free-to-view Netflix?
- Openview to come with monthly fees
- Glow TV to be replaced by eBolly (prediction)
- DMAX rolls out in the African market (prediction)
While South Africa was able to get eAfrica in seperate components. eMedia was able to take advantage of those restrictions by using the channel to promote several content seen on eExtra (with Qubool Hai and The Heir) and eReality (with Botched and Forensic Files).
Channels like these are starting to become a necessity I mean folks overseas have gotten used to format and such has responded well with their audiences as it cutbacks on repeats and boosts the amount of fresh content.
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