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Friday, January 20, 2023

New Channel Alert: eMedia Investments Planning To Combat Load Shedding With The Launch Of New Pop-Up Channel, Power-Up

In a time when South Africans feel helpless and crippled by load shedding, Openview is once again stepping up as a beacon of light and giving households nonstop entertainment with their favourite shows. The industry-first initiative also adds value to brands and advertisers by repeating their ads on a pop-up channel 18 hours per day, every day. “We’ve got you, South Africa - as a brand of our own, we believe it’s the little things we do to support households that will make a difference in the long run.”

Catch it when you catch it, as long as you catch it – with 18 hours daily of local dramas, Power-UP! is the new pop-up channel that ensures viewers never miss a show again – no matter how your load shedding schedule changes.

eMedia Investments:
Ultraview Pride and Ultraview Indian coming soon to Openview
More Bollywood coming soon to Openview Ultra
More e.tv coming soon to DStv customers
Could SABC be unveiling another two channels for Openview Ultra?
Glow TV to stop airing on the Openview platform from next month
Could Openview+ lead to 24 hour capability of these channels?

Power-UP! (Channel 114 on Openview) is available from 23 January 2023 and will repeat all the e.tv hit prime-time shows like Durban Gen, House of Zwide, Scandal!, and Imbewu from Monday to Friday, running with 2-hour loops. The channel will be on from 6 am – midnight every day. The Black Door will repeat on weekends from 11 pm.

Afrikaans telenovela true-at-hearts will also not be lost in the dark ... Power-UP! will showcase the omnibus repeats of all the best loved Afrikaans dramas on weekends (Saturdays and Sundays). #DisComplicated, Daai Crazy Somer, Die Vertroueling, and more will be available if you missed it during the week due to load shedding.

Power-Up will likely go off air as soon as the matter will load shedding is resolved and we all know how that will turn out.

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