During the week, Warner Bros. Discovery announced the introduction of TNT Sports in the UK basically their outlet to premium based sports. There is Premier League, WWE, Olympic Games, UEFA Champions League, UEFA Europa League and Premiership Rugby.
In an interview it was outlined that TNT Sports fits into their focus on running a global business. The channel has already established its presence in Latin America and since 2023 the main TNT channel in the U.S. had bolstered it's offering following the bloodshed of original programming.
TNT comes in the form of a movie brand in the African market pulling close to 10 million households following the addition of TNT Hits featuring blockbusters like Venom, Suicide Squad and Jumanji: Welcome To The Jungle. It is also home to All Elite Wrestling (AEW).
Since 2021, Warner Bros. Discovery has been using an intermediary brand Warner TV for most if not all their content in parts of Europe with questions about a potential duplication in the African market remaining as quo in the time of these events.
Prior to the rollout of TNT Sports, Warner Bros. Discovery unveiled the Cartoonito Channel for the African market and through a virtual presentation it was confirmed that the decision to convert the channel had partially to do with the developments in other territories.
Warner Bros. Discovery:
- Boomerang to exit the African market from next month
- Prediction: DMAX launches as a free-to-air channel in the African market
- Warner Bros. Discovery and Disney spending more on original content
Before we even got official word on Cartoonito, Warner Bros. Discovery remained silent on further attractions for Boomerang and even converted several shows from the brand to Cartoonito and shifted it's schedule on a monthly basis.
As for TNT, Warner Bros. Discovery has shared several details about upcoming attractions for the second quarter of 2023 for all their brands ranging from Discovery Channel to Cartoonito but for some reason TNT is the only channel they have yet to release.
TNT has been performing well in the region and after attending that virtual event Warner Bros. Discovery seems more committed in keeping these channels open for fans as opposed to The Walt Disney Company's plans to end the lifespan of their brands.
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Warner TV has been getting a lot of attention across their platforms in other countries and if this happens to be the name they opt for the channel. It will be very much different to the versions seen in other countries as Warner has deals put in place for their content.
* Take to account, nothing is official as this could be nothing
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