CITV Channel To Close As ITV Makes Most Children’s Shows Online-Only, Could eMedia Investments Follow With The eToonz Channel On The Openview Platform?

ITV is shutting down its CITV channel for consumers in the UK and shifting most of its children’s programmes to streaming-only, arguing that young people have largely given up on watching scheduled television.

CITV will disappear as a standalone channel in the autumn, with all children’s content shifting to the streaming platform ITVX. The broadcaster said the channel was unprofitable and children’s TV audiences had collapsed in recent years because of a shift to YouTube and other streaming services.

eToonz is the South African version to the soon to be defunct CITV owned by eMedia Investments and currently viewed on the Openview platform is home to shows such as Peppa Pig, Pokémon, Barbie Dream Adventures, Thomas And Friends and Voltron.

Since it's debut in 2013, eToonz has struggled to gain a vast majority of Openview consumers much less DStv while as it's other sister channels eMovies and eMovies Extra rank as the top movie channels with eExtra top entertainment brand on the mentioned platform.

Compared to the e.tv channels currently sitting abroad the DStv platform as well the additional currently viewed on the Openview platform. eToonz carries the most rebroadcasts from the main channel and any channel that was performing well would do otherwise.

When eExtra was added in 2017, it was more of a catch-up or leftovers channel for e.tv same goes with eReality now both brands have managed to build their unique slate of programming with the likes of Elif, Doodsondes, Forensic Files and Ex On The Beach.

eToonz serving as one of the longest running brands amongst had been subdued to rebroadcasts. I get why the rebroadcasts as adults watch more linear television compared to children who'd have a high preference for YouTube and social media.

All the more reason to justify eToonz lack of new content but honestly whose to say this channel won't fold under e.tv and eVOD. eMedia Investments doesn't leave consumers much alternatives at this point on Openview giving it more purpose.

As for DStv, I can see why they'd opt not to renew their agreement with eMedia Investments for the channel. It's just a duplicate of the existing offering on their stable and brands like Cartoon Network and Disney Junior are luring consumers away from the channel.

As for Craze, I can see that being the future of eToonz on the Openview platform as it is with DStv consumers. It does look like something eMedia wants to retire but can't due to the laws in this country they have to put up with this content for the years to come.

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