In May 2017, eMedia Investments expanded their partnership with MultiChoice which saw the inclusion of 4 additional channels to the DStv platform and also available freely on the Openview platform include eExtra, eMovies, eMovies Extra and eToonz.
eExtra is a general entertainment channel offering series, reality shows and movies. Following the rollout of Kuiertyd, the channel has become one of the most popular channels on the platform for shows like Elif, Dokter Ali, Gebroke Harte and Die Put.
eMovies serves as one of the longest brands on eMedia's portfolio offering light hearted films ranging from comedy, adventure and romance while eMovies Extra is for more robust films ranging action, adventure and sci-fi.
eToonz currently behind eMovies in terms of existence is a fun and imaginative destination for children aged 2-12 years offering a mixture of animated and live-action shows including Zak Storm, GGO Football, Hank Zipzer and Bajillionaires.
Since 2022, MultiChoice has been in an on and off relationship with eMedia Investments for the carriage of these 4 channels and although not much has been confirmed as to whether these channels would be carried onboard for a much longer period.
What is evident is that these channels will be celebrating another year on the platform and it could give us an idea as to when we could recieve an update on the above-mentioned brands.
We honestly believe now that 6 months for these channels had already passed that MultiChoice and eMedia Investments extended their agreement for these channels within that period. Maybe these channels are on an experimental phase to see what works.
Or just like Glow TV, MultiChoice wants to honour their agreement and give them a decent farewell. I mean the idea wouldn't be far fetched considering how much they tried to duplicate/supplement these channels.
From our analysis, eExtra is the only thing worth exploring in terms of content compared to the above-mentioned there's less DStv repetition. But with kykNET & Kie serving a similar offering and e.tv duplicating the line-up we could see why that channel wouldn't survive.
But honestly would it be shocking if all the channels were to go dark I mean since last year MultiChoice had several improvements to the packages these channels best cater for with DreamWorks Channel, Movie Room, BBC UKTV, CineMagic and Magic Showcase.
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