DStv customers have been complaining about the level of repeats seen across the platform and a few years ago Zee World found a solution which was the 7 day campaign meaning instead of waiting 48 hours for new content you'd only wait 24 hours.
Or in Zee World's case, adding 5 series to the primetime offering every single day including weekends. Sure with load shedding and a busy work schedule you miss out on a day's worth of content but the channel found a way of reducing the volume of repeats.
Before you had to wait at least 6 months to a year for new content but with this strategy you could wait at least 4 months so yeah Zee World did something most DStv channels failed to do throughout their existence.
If anything it inspired a generation of channels such as Telemundo and Star Life to follow in a similar pursuit. Sure this meant less hours of lazy days and more hours of binge watching but as seen in the last months was the pressure put in to retain their status.
Zee World reduced primetime to 6 days meaning almost 48 hours of primetime gone from the schedule. To top it off you have one program viewed in one part of Africa before anywhere else and vice versa as someone thought of causing confusion by dividing feeds.
Someone at Star Life thought it would be good to reduce the hours of some of their shows as they didn't want the affected series to clash with India. I mean hasn't someone here done their homework you have Zee World dividing Twist Of Fate in seasons.
While in India it should have about 2 seasons by now, I mean several brands had already done this if not Zee World's merger of episodes than division. I mean 15-21 minutes is not enough to brief anyone about a show unless it was a sitcom, soapie or a cartoon.
Telemundo doesn't really need to join the ally of Zee World and Star Life. NBCUniversal has been cutting back on original cost spend I think now would be the best time to save up on your options as opposed to throwing it all in the fire and hoping for a miracle.
Sure this new format is getting us more content from the channel on a yearly basis but if they still used the format seen on TLNovelas. It could lead them into having 5 new shows running on a monthly basis and waiting 6 months on more content.
On top of that, it could help build the main feed's catalogue as they wait for more content. On the bright side, Telemundo isn't NBCUniversal centric as you got shows from other regions such as Colombia through RCN Television and Caracol Television.
Despite what me or anyone thinks about the channels, I think these channels are well off when it comes to repeat management. As some channels are only ever able to source out more content on a weekly basis drowning audiences in repeats for 144 hours.
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