Last year, MultiChoice and eMedia Investments were like cats and dogs in regard to the carriage of eExtra, eToonz, eMovies, eMovies Extra. One minute, they're there the next minute is gone and now they're back again. First, they're associates now rivals now they're allies.
As advised, these channels aren't permanent they were suppose to be off after 6 months and already past that all 4 remain on the platform. In a media enquiry, eMedia Investments mentions these channels will remain onboard while as MultiChoice considers them temporary.
As for the channels in general, we feel eExtra deserves the most amount at redemption. All the other channels continue to borrow their lineup from other DStv channels and while eExtra offers something unique 50% of the time it has built a fanbase through Kuiertyd.
Kuiertyd serves as another local component for eMedia Investments and an arch nemesis for kykNET. It could also be one of the reasons 7de Laan and several Afrikaans programs have been getting more attention from consumers although I wouldn't say the impact is that big.
As seen through last year, kykNET grew more closer to the Kuiertyd offering with the launch of the Turkish lineup of kykNET & Kie which too is arch nemesis to Kuiertyd but also another alternative for anyone craving for more drama.
eExtra has been gaining a lot of attention through these shows and it's remainder on the DStv platform just only complicates things even further for kykNET.
If the idea for kykNET was to give these shows more attention and to boost their offering then eExtra distances the attention better yet it puts the success rate for these shows in more jeopardy as more people will invest more time watching Kuiertyd than kykNET.
It doesn't mean kykNET's offering will flop but it only means that the offering won't reach its full potential if eExtra is around distracting consumers from the offering giving MultiChoice all the more reasons to have it booted as it limits the competition.
Rivalry is good for any business I mean SABC Sport is on Openview even though both brands owners serve as rivals in the free-to-air industry. eExtra's content isn't going anywhere as the latter fills in the blanks for e.tv same with most other channels from the brand.
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