Paramount Global has been active across the market for almost a year. Prior to the time it was known as ViacomCBS, they have been various adjustments and now that we've managed to wrap up 2022 we can finally see the extent and the justification to all that.
For those who watch MTV and Nickelodeon (or in this case Nick Jr.) may have noticed some a number of changes. For starters, MTV became a music channel once more with a bit of Catfish and Ridiculousness while as the preschool hotspot Nick Jr. has learnt a number of new languages.
As mentioned sometime ago, Paramount is cutting back on costs for their linear offering and these two were a result of that. My guess has to do with Paramount+ I presume they want to get as much fresh content onboard to attract potential clients.
Although there has yet to be confirmation of a closure, I wouldn't be surprised if we got to that position already Nickelodeon has been scrapped in most of Asia and i have seen various MTV channels mostly irrelevant close in various parts of Europe.
According to sources, Paramount might be looking into closing down MTV in the coming future (2023/4). Not sure whether this would affect their music portion but I don't see why it should as it's more like what NBCUniversal got with Peacock and it's linear offerings - variations.
As mentioned, I wouldn't be surprised if it were true especially with various local feeds merging which was the case for Disney XD before closing down. In the end, I do feel shows like Ridiculousness would make a perfect fit on Comedy Central and BET.
Compared to MTV, these two function in a way that doesn't collide with Paramount+ I mean one has The Nanny And Modern Family on repeat while the other offers All Of Us and plays second fiddle with The Neighborhood and Martin.
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