Roekeloos Dade launched on e.tv last month with the VIU original uBettina Wethu currently seen on SABC 1 rolling out months prior. It hasn't even been 6 months yet and e.tv has made yet another adjustment to the offering which would see both shows exchange timeslots.
From Monday 19 June, a rebroadcast of uBettina Wethu airs daily from 6pm which is just an hour later while as Roekeloos Dade a series that isn't a rebroadcast, has less airtime on the channel with some viewers not able to keep up with daily rebroadcasts moves to 5pm.
This comes after The Goldbergs was axed on e.tv after 3 seasons with further content available on eXposed and for DStv consumers on Me. Devi similar to Checkpoint had her timeslot altered at the last minute.
No reason was given for the sudden change but if I had to guess, eMedia Investments was probably trying to get uBettina Wethu closer to the other local offering seen on the channel as seen with rebroadcasts of Isitha: The Enemy with House Of Zwide and Scandal.
Considering that Roekeloos Dade moves up on the channel. Would it be shocking if eMedia Investments were to phase primetime on the slot perhaps to promote the existing offering seen on eVOD and eExtra.
I mean ePlesier already exists and catch-up could as well move to the channel while as e.tv could exist to promote selected shows perhaps simultaneous. I mean there's hardly much to watch on the main channel as portion the channel is basically another eExtra.
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