In 2021, SABC and eMedia Investments expanded their partnership to include SABC's 19 radio stations and the addition of SABC Sport which currently serves as the top 10 channels on Openview. It's clear now that the red brand had more up their sleeves aside from channels.
As noted, eMedia Investments on top of serving as an arch rival to the SABC will also be distributing selected content from the public broadcaster, Takalani Sesame and uBettina Wethu. They've been doing that with M-Net but it's more shocking in these circumstances.
Out of all shows, why did it have to be uBettina Wethu which is currently on SABC 1 with the channel set to rebroadcast the first season as if consumers haven't seen it already. Takalani Sesame is still present on SABC why play second fiddle to competition.
Most of the channel is local at this point and these shows are probably one way to improve the local quota particularly on the kiddies section following the demise of Craze's local youth offering Shiz Niz, Sistahood, Craze World Live and Frenzy.
uBettina Wethu follows the story of a naïve rural girl who gets a job working for one of Johannesburg's most eligible bachelors. As mentioned, SABC is currently on its third season with e.tv serving as the SABC Encore of the SABC with a first season.
Takalani Sesame is an educational show for preschoolers or local version of Sesame Street where viewers can learn about words, numbers and embrace their creative spirit. It features muppet based characters such as Neno, Grover, Kupukeji, Moshe, Zikwe, and Zuzu.
Both shows make their highly anticipated premiere on Monday 10 April. Isono is ending next month so uBettina Wethu takes up it's timeslot 20:30 while Takalani Sesame comes up 6 hours early being 14:30.
In other developments, Housewives is set to a make a comeback weekly at 10pm after its sudden disappearance from the short-lived Sunday Night Series slot. Nikiwe is set to replace Durban Gen later in the month.
As for Imbewu, I'm told that a new show possibly titled Ebumnyameni will replace the telenovela later in that month as well - nothing is confirmed as yet. Of course, this could be the project starring Zuko Nodada as she's filming an unknown project for the brand.
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