Not to be mistaken with eKasi: Our Stories much less eKasi+, eKasi is a programming block on eReality that eMedia Investments use for original productions like Beef! or Pay Back The Money alongside other content like Date My Family or Our Perfect Wedding.
Since 2022, eMedia Investments has been working on building their original slate which led to the decline of international content on e.tv as they want to reshape the channel to better compete with brands like SABC 1 and Mzansi Magic which seen success for such content.
e.tv is shaping up to become another SABC 1 which too has seen a lot of rebroadcasts (such as The Estate) build their lineup or in e.tv's case Kuiertyd and eNCA.
During the month, eMedia Investments reshuffled primetime having shows like Devi and Checkpoint air on Sunday with repeats throughout the week to compliment The Last Word With Shahan Ramkissoon and these changes caught viewers by surprise.
From the looks of the channel's EPG, these changes kind of seemed rushed as they have the ABC comedy, The Goldbergs listed under the channel. For those not viewing on Openview, the international lineup on e.tv was supplemented by eXposed.
Anyways as I'm looking, I noticed e.tv has Beef! and Dare To Lie Me scheduled for 11 June. The only problem is Devi is airing where Beef! would be seen with CrimeWatch in Dare To Lie Me's timeslot. All of this kind of proves my point these changes were rushed.
It's not surprising to see these shows on the channel considering how much airtime is latched onto eExtra's Kuiertyd as well as the local series and films produced by eVOD. It was only a matter of time as this content costs them a lot of money and e.tv gives them exposure.
Considering that the week these series were slated to air has The Goldbergs it's likely to be phased out alongside the sitcom. But if I had to guess, it will probably air in the timeslot used by My Wife Rules which is 1 hour and the individual series 30 minutes.
No comments:
Post a Comment