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Friday, August 18, 2023

#BoycottingKuiertyd: Was Zee Zonke Meant To Be The Final Nail To The Coffin For eExtra On DStv?

Last month, it was reported by eMedia's team that their 4 Openview channels would be exiting the DStv platform. It's been a year since these channels were reinstated and MultiChoice has remained committed to move forward with the additions of Movie Room and DreamWorks.

As outlined in 2022, eExtra was the only brand that wasn't replaced with another channel instead M-Net attempted to duplicate the offering on kykNET & Kie with Kind Van Die Noodlot and In Die Ysterhand Se Greep both hail in Istanbul were the channel's first competitors.

Earlier in the year, that offering was crammed to a 1 hour timeslot and kykNET assures fans that another Turkish drama would be allocated but considering the recent schedule adjustments I honestly doubt that as consumers flee to e.tv for Annekan Die Swa Kry in the affected show's timeslot.

During the month, Zee Entertainment Enterprises unveiled a new Zulu dubbed Bollywood channel, Zee Zonke. Unlike its counterpart on Openview, Zee Zonke will come with its own programming or better yet import shows from Zee TV's Zee Marathi with 4 shows added to the lineup.


As seen through several ads, Zee Zonke was slated to air this month on channel 169 but I'm told by sources that the brand would only rollout by September which brings out many questions as to the delay of Bollywood brand.

Last year, MultiChoice outlined that they were battling with transponder constraints so they'd often be removing channels to make space for other channels. Particularly brands that were non-performing or lacked originality for which eMedia's 4 channels resided.

Another could be that Zee TV is planning some grand event similar to Disney Star's Star Life when it entered the market. As mentioned, Zee Zonke is not a catch-up channel much less a spinoff to Zee World but rather a Zulu duplicate to the Zee Marathi channel in India.

Recently, eMedia Investments had recieved another extension by the Competition Tribunal. As mentioned, Zee Zonke was meant to rollout this month but around the time this news came up it got delayed out of the blue.

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1 comment:

  1. Where can i watch Zee Zonke now coz we don’t see it on 169anymore now

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