Development Alert (Rumour): 1Magic To Undergo Yet Another Rebrand Before April With M-Net's Me "Likely" To Exit DStv Possibly For Channel 111 (NBC)

Update: the channels will close 31 March 2024 and for an updated statement: click here 

Earlier in the month, MultiChoice would have removed both 1Magic and Me from the DStv platform. Following their release from possible execution, 1Magic became a Showmax repeats channel moving further exclusive content like Champions to Mzansi Magic.

Prior to this fallout, MultiChoice had removed various local TV channels including Maisha Magic Movies and ROK3 as their content integrate with other brands. It is believed that they're prioritising their streaming endeavours as they plan to boost local spend on Showmax.

Not long ago, MultiChoice had announced their price adjustments for each package and it was mentioned by the pay-tv company that Compact Plus would have a "rebranded set of channels" curated on Showmax. 

It is evident here that 1Magic is one of the TV channels MultiChoice is looking to revamp soon. As seen by some DStv consumers, all the local content such as The Real Housewives Of Lagos, The Mommy Club, Adulting and Outlaws are all based from Showmax.

Not only that but 1Magic doesn't have a programme guide for the next month as the channel lists its name with no content present. That only leaves further questions as to what plans MultiChoice has for Me as it was the only means for viewers without M-Net. 

During the week, MultiChoice had begun work on a channel 111 which was always curated for M-Net Movies pop-up channels. But this channel had the working title NBC HD imprinted leading to some theories that this could serve as a predecessor to channel 115.

In an enquiry about Me and 1Magic, it was very much mentioned that Me would be exiting soon but a date had yet to be reached while more details were still awaiting 1Magic. 

This recent developments lead us to believe that NBC could be reference to the American company NBCUniversal which has minority stake in Showmax. Maybe Me and Universal will merge into one channel featuring content from M-Net and NBC for lower packages.

It could explain why MultiChoice was looking to throw away the only channel low tiered consumers would have access to local content like Reyka and My Kitchen Rules South Africa alongside international titles like The Voice and FBI: Most Wanted.

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