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Saturday, March 9, 2024

Ratings Flop: Afrikaans News Loses Over 70% Of Its Viewers Following Its Move To SABC 3

Not long ago, it was reported that the public broadcaster had lost over 2 million viewers with Skeem Saam and Deal Or No Deal SA. Following the schedule changes across their 3 most viewed channels, the public broadcaster is now looking at the after effects.

Nuus becomes the latest victim in this massacre after debuting with 450,000 viewers in February is currently sitting with around 160,000 viewers. This due to strong competition coming from eExtra's Kuiertyd and KykNET with the other being the late timeslot.

With its dismal figures one has to wonder if Nuus will stick around for the foreseeable future or suffer the same fate as FOKUS and 7de Laan. Again, lots of speculation going around that the SABC had canned Afrikaans with the lack of new content.

Although, they've denied it time and time again it only comes to the amount of airtime this offering gets for which SABC 3 lacks. The only change on SABC 3 would be the addition of Nuus with everything else being normal viewing as if consumers got a peace prize. 

With the lack of Afrikaans content also seen on SABC 2, this might have some after effects for Vetkoekpaleis. It's currently sitting with 400,000 viewers after debuting in January with 500,000 viewers meaning at least half of 7de Laan viewers watch the repeat.

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