1Max is a Showmax based channel that is home to African originals alongside third party content. The channel kicked off its launch with Red Ink and Tracking Thabo Bester that garnered traction on Showmax alongside international shows like The Good Doctor and Ted.
From what has been established here, this channel was basically added as a replacement to both 1Magic and Me. But that may not be the case as Me was a low tiered brand while 1Max which is just 1Magic with more content is reserved on Compact+.
Why would Compact+ consumers care about 1Max if they have Showmax???
The channel was only unveiled when 1Magic and Me had shuttered with the media that wasn't informed beforehand about 1Max. If this was a channel MultiChoice intended to keep some marketing would have been included or notice days prior.
Now we need to look at it like this 1Max is an absolute mess content wise. The channel features a chunk of repeats from other M-Net channels, retained 1Magic's music and sitcom block and finally retained Me's presence by 2 hours.
When M-Net City and VUZU merged to form Me although we'd get less adrenaline from the city it did however bundle lot of fiction. 1Max took a dunk on that and made it far worse as variety had been killed and overshadowed by those repeats.
If 1Max was a channel MultiChoice intended to keep why not inform loyal consumers of Me about the channel or new season of The Good Doctor being broadcast. Another consumers in the rest of Africa are told to enjoy the 1Max experience on Showmax.
Almost as if they're trying to destroy any chance this channel has of survival and distance consumers from the content. It wouldn't seem far fetched if 1Max was merely being used as a pawn to lure DStv consumers to Showmax and overtime just closed.
1Max is airing Wura which serves as a West African adaptation of The River perhaps the channel will close once it comes to an end similar to how The River was initially meant to close 1Magic before getting extended.
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