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Wednesday, September 18, 2024

Openview: "The Challenges Of Establishing A Competitor To SABC News And eNCA"

MultiChoice remains a dominant player in the African landscape against the likes of Zuku TV, Azam TV and StarTimes with their DStv offering but in recent years this has been under threat against the likes of Disney+ and Netflix. They (or in particular MultiChoice Africa) is currently in the process of being acquired by the French broadcaster after serving as a competitor in the region.

SABC News, eNCA and Newzroom Afrika serve as those leading destinations for editorial news and throughout their existence hpas only been packaged within MultiChoice's offering. This is because the pay-tv company had been allocating funds for content and staff and unlike some brands like BBC News hadn't received much funding from a third party.

It is one of those reasons that SABC News had been removed from DTT platforms and replaced by SABC Lehae and why eNCA is not seen on eMedia Investment's Openview. There was a whole debate about tandrying to get these brands onto more platforms outside of MultiChoice's reach but the trail had since then been dried out of course there were multiple attempts at launching a competitive offering.

Sometime after StarTimes had acquired TopTV, they had explored the idea of launching a local news channel within the South African market but deemed it too expensive and abandoned those plans. eMedia Investments became the second broadcaster with OpenNews (before becoming News And Sports) and the channel wasn't financially sustainable which led to it's demise.

SABC became the third broadcaster with SABC Lehae the only problem was that the channel is accessibility as SABC had reported that DTT had only accumulated around 400,000 activations by 2020. Yet, eMedia Investments had accumulated over 2 million subscribers by then despite rolling out their STBs years after they were made available to the market.

The fact that SABC News is not on Openview doesn't mean the chances of acquiring it for the platform is unlikely. eMedia Investments could as well look into licensing SABC News but from what was speculated from some insiders the costs to acquire such a channel might not came in their favor cause eMedia. relies on advertising while MultiChoice offers a pay-tv service.

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