Could Openview Get More Subscribers Than DStv?

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As some people may have already seen, DStv has lost over 400000 in the last financial year leaving their consumer base to plunge from 8 million to 7.6 million. This is due to the current economic climate which has the average consumer having to wind down on expenses which has becoming an epidemic in other parts of the world.

Netflix would release an entire season of Wednesday or He-Man And The Masters Of The Universe and consumers would try to stream as much of it within a short pan of time. This has even splashed onto DStv when consumers would resubscribe when a major sporting event is on or Big Brother Naija.

Even with Canal+ having to acquire DStv's parent company MultiChoice this wouldn't necessarily improve these numbers but rather lead MultiChoice to rationalize on things like TV channels. These numbers are anticipated to decline which could lead other competitors such as Openview to edge out DStv numbers.

Openview is operated by e.tv's parent company eMedia Investments and has since seen a lot of growth in recent years with its activations reaching over 3.5 million homes almost half of DStv's consumer base. This does lead some to wonder if Openview could eventually have an advantage over DStv with numbers.

Free-to-air broadcasters already dominate the viewership spectrum I mean e.tv pulls over 5 million households and MultiChoice had already been accustomed to not having these figures on any of their brands but DStv was one way to exercise their dominance. So with Openview having close to half these figures could this edge out DStv.

Free viewing hasn't really slowed down in most parts of the world of course that doesn't mean its dependency remains under siege as Netflix continues to be a money grabber. In the UK, Freeview which serves as a free tier has its services in over 18 million homes while Sky the pay-tv counterpart has only 12 million.

Content wise you find that Sky continues to be a dominant player if you're used to getting the freshest content but if you're more prone to a selection of this lineup then Freeview is the best option.

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