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Tuesday, November 5, 2024

Google Has Killed Independent Publishers Like Us, What's Next?

As some of you already know, Google continues bleeding independent publishers dry with their latest algorithm update leaving only large websites to takeover the search engine alongside the help of other platforms like Reddit and Quora. But if I had to be frank, it's mainly large websites alongside TikTok and Threads that are killing us.

It's sort of reached this point where I had to reduce the amount of content going to this site from this point forward while thousands of others are looking to close and just "move on". Something I've read was that a convention was held by the search engine where various publishers affected by this issue attended.

For those relying on SEO agencies are wasting their time, it was made clear that our content wasn't the problem and the few that were fortunate to attend got the vibe that there's no recovering from this.

Below is the current state of various independent publishers 



Another algorithm update is on the way but from what I can only assume this will eat away a large part of the internet. With Google pushing hard on Gemini (AI), we presume they'll want to cut away more smaller websites like ours part of which are still have various pages being ranked within a query.

Now imagine being the only competitor in your niche and now these consumers hoping to find your content when searching the web will find zero results or worse run into another website duplicating your content only for them to also get delisted.

As it stands, it's best we just transition from publisher to content creator so we're focusing on YouTube at the moment and hopefully we can add more to the list.

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