During the week, MultiChoice unveiled the new DStv price adjustments which will take into effect from 1st April with a second increase scheduled for Worker's Day being May 1st. To ease the blow and retain more consumers, MultiChoice will be making more channels accessible to lower bouquets.
These include SuperSport Schools on DStv Easyview, Zee World and Nicktoons on DStv Access, Comedy Central and Disney Channel on DStv Family and lastly CBS Justice and Curiosity Channel on DStv Compact.
At first glance, these channels open up a new world of entertainment and give these consumers content beyond their wildest imagination. Overtime this spark fades away not because E! still offers Keeping Up With Kardashians but rather they don't expand from what made them magical in the first place therefore the channel loses appeal.
Look at Comedy Central, when it was broadcast on Compact+ it offered Two And A Half Men, The Big Bang Theory and Modern Family. At first, this was a safe haven and if you were a kid (now adult) when it aired therefore it kind of helped you get through the hardships of life.
But the moment Comedy Central is stuck in an endless loop consumers get infuriated. This is what happened when E! made it to Access, Nickelodeon on Compact and will most definitely be what awaits Comedy Central on Family.
The sad reality is that MultiChoice remains powerless on the matter as they only serve as a distributor of content - nothing else. They could opt to remove these channels if they want to and risk losing consumers I mean look at happened when they removed eMedia's 4 channels and WildEarth.
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