MultiChoice Might Be Adding Sporty TV To DStv Consumers In Some African Countries

Sporty TV is a 24/7 free-to-air sports channel operated by Sporty Group, known for SportyBET. It positions itself as a "home of premium football" for African audiences, offering a mix of live matches, highlights, and specialized sports programming.

Since last year, it had been distributed on eMedia Investments' Openview platform offering a variety of events from Premier League, La Liga and Serie A. Most of which is already accessible via MultiChoice and Canal+ Afrique consumers.

Now it looks like MultiChoice might be adding Sporty TV soon but not to DStv customers in South Africa and probably most of Africa. As tests for this channel has been labelled as Sporty TV Kenya.

Why would MultiChoice want with Sporty TV as it a majority of content is on SuperSport?

But my understanding in this regard is that Canal+ took control of the company since September 2025 and stripped SuperSport of its decision making in Randburg as all of this is now done in Paris.

Post the takeover, Canal+ has been very vocal about the difference in strategies between both parties. 

MultiChoice offered Africa's leading streaming service Showmax which rivalled with it's DStv offering and cost the company billions in losses. Canal+ was all about alignment with it's content spread across platforms.

The same could be said about Canal+'s procurement of content they've done deals with Sky Sport, Bein Sport and DAZN. MultiChoice tried piling up these duties under SuperSport and that never panned out when ESPN first exited the African space.

You can only assume with the addition of Sporty TV, Canal+ has taken up a new approach in procuring content for MultiChoice customers. Canal+ is more focused on leveraging of existing IPs while MultiChoice wanted to be that have it all company.