eExtra Killing Off Primetime In The Afternoons Explained

eExtra is a South African based entertainment channel that offers telenovelas from Turkey this includes shows like Bittersoet, Sout Van Die Aarde and Soete Wraak. It also offers other shows like Ouma Sarie, Voetspore and Twist Of Fate.

As some viewers recall, eExtra also offered Asian and Bollywood dramas like Naagin, High Society Scandal and Empresses In The Place. Since then, the latter had gradually been phased out or reduced on the channel to just late nights.

Thanks to the rating cards provided by eMedia Sales, viewers get a glimpse into how much the channel charges it's advertisers.

From what is understood here, the timeslots to accumulate the most dough here is the ones where the most viewers reside. eMedia Investments hadn't disclosed how many viewers these shows have but it could be around 100,000+.

These cards also put a damper to shows like India: A Love Story and Naagin as it's clear here that daily repeats of Bloedspoor, Kelders Van Geheime and Yosef dominate the channel's overall viewing.

Despite eMedia Investments already packaging ePlesier for such content on Openview. It's clear that eMedia Investments can re-coperate the costs of ePlesier with just Bloedspoor reruns on eExtra.

We can only assume after eMedia Holdings had acquired the remaining stake in the company. Some restructuring was likely underway for eExtra and this led to reruns (particularly Kuiertyd) taking over afternoons as it made them the most income.

If you combine the potential earnings Naagin's weekday timeslot with that or Sout Van Die Aarde. You can see that eExtra can make almost double of Naagin's earnings with Sout Van Die Aarde.