ePlesier serves as a dedicated channel to older shows viewed on e.tv and eExtra's Kuiertyd. These would include Kelders Van Geheime, Annekan Die Swa Kry, Doodsondes and Stiletto Vendetta.
As mentioned, eMedia Investments had published it's ratings cards for all of its 8 channels. It's through this where one can get some pointers on how these channels are performing overall and things aren't looking for eToonz.
It serves as one of the company's longest running channels alongside e.tv, eMovies and eNCA through a separate agreement with MultiChoice. But in terms of investment and marketing the channel is lagging behind its other comrades.
Even ePlesier despite only serving reruns and only packaged on Openview has more viewers than eToonz. You can only conclude this as eMedia Investments charges advertisers more money for ePlesier than they would with eToonz.
This news doesn't come as surprise as Canal+ and Warner Bros. Discovery were in a dispute last year regarding the carriage of their 12 channels including Cartoon Network and Cartoonito.
Warner Bros. Discovery revealed Cartoon Network was responsible for 50% of kids viewing on DStv. This would mean eToonz formed part of the other 50% alongside Disney Channel and Nickelodeon.
eToonz is a channel that is also distributed on DStv so viewers are going to expect that the channel is getting it's money's worth but for ePlesier to rack more dough is kinda depressing.
But from what was understood about Cartoon Network, a percentage of these viewers are adults. You can understand why ePlesier might have gotten the upper hand because kids prefer YouTube and TikTok while a majority on linear TV are adults.
ePlesier likely factored in what led to kill off primetime in the afternoon for daily repeats of Sout Van Die Aarde, Yosef and Bittersoet. Reruns can draw a decent amount of viewers and potential revenue it's like that with e.tv and Mr. Bones.
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