Entertainment Inside Us (Insidus)

Moonbug Entertainment, a subsidiary of Candle Media, today announced a new refreshed look of the company's 24/7 linear channel, “Moonbug KIDS”, and a new name, “Moonbug”, in line with its wider corporate rebrand. The new “Moonbug” channel identity aims to convey the same energy and fun as its colourful shows and characters. While streaming and content on demand continue to gain popularity, linear channels are still relevant and, in 2022, Moonbug saw a big expansion of its linear channel, reaching 75+ countries across the globe. Moonbug has provided dedicated feeds to leading partners across EMEA and APAC including O2, Multichoice/DStv, OSN, Turktelekom/Tivibu, Cignal, Astro, Turkcell/TV+, Telekom Malaysia/Unify TV, Telekom Indonesia/Indihome and more. “We want to give every family the opportunity to enjoy our shows on their preferred and go-to platforms, whether it is on the go or at home on an ad-free linear channel,” said Moonbug’s Managing Director EMEA and APAC, Nicolas Eglau.

Minibods debuted on YouTube April 15 aimed at young kids and families. The channel is a non-dialogue, slapstick comedy series which follows the adventures of six furry friends who bring the silly to every situation and overcome life’s hurdles in unconventional ways. The kids entertainment company is also behind the three-time Emmy-nominated Oddbods, which has garnered nearly 30 million YouTube subscribers across its various dedicated channels. Minibods features five beloved characters from Oddbods – Bubbles, Jeff, Newt, Pogo, and Fuse – along with new addition Lulu. Each episode is told from the perspective of one of the six Minibods as they go through adventures and face kid-relatable obstacles, such as learning how to ride a bicycle and baking. Episode learnings are focused on the social-emotional development of pre-schoolers through ‘accidental learning,’ which teaches children by naturally modelling positive behaviours. In March Moonbug teamed up with telco O2 to launch Moonbug Kid