Extreme E, the pioneering electric off-road motor racing series, is set to be broadcast live across the African continent, with the series signing-off on a three-year agreement with digital television operator StarTimes.
The deal will see Extreme E’s five-race global odyssey from the Arctic to the Amazon Rainforest, air live to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages. Season 1 gets underway in early 2021.
The championship’s goal is to highlight the impact that climate change and human influences are having on the severely damaged locations in which it will race, whilst raising awareness, driving sustainability and inspiring action through world-class motorsport.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions.
This broadcast partnership with StarTimes is really important for helping to share our messages across Africa, which is an integral location to the series as Senegal’s Lac Rose plays host to our Ocean stage.”
Kristen Miao, StarTimes Sports Director, said: “Motorsports are getting more and more popular in Africa and at the same time people are increasingly concerned about climate change issues. With Extreme E, they will see that sustainability can also mean excitement and adrenaline. We are delighted to bring this unique championship into million of homes across Africa.”
The agreement with StarTimes is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and BTRC (Belarus).
Further sporting, broadcast and partnership announcements will follow in the coming weeks(meaning there could be more partners within the African market).
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