As the name is suggests FlavourTV is some of food/cooking channel meaning it could be South Africa's first ever food/cooking channel.
Not much details is given about the channel except that it was made in South Africa. There's no telling if this is true or just a sham to get the media's attention.
As Yatish Bipulprasad stated the channel will launch on DStv with a new show starring him and the Mayor of Durban Hot Sauce (lol). So basically this channel will be a rival to Discovery Inc's Food Network and BBC Studios' BBC Lifestyle.
There's no telling how good the channel might be that is if its real. It was possibly commissioned by DStv as the pay-tv service is open for channel proposals (even tv shows) you've had successful ones like Moja Love (female base), TV Mall (Business, not sure for viewership) then you have non-performing channels like Voov (who watched it better yet who was it for exactly) and ANN7 (the Gupta owned channel was unorganized even when DStv knew the channel's circumstances they still chose to keep it on air at that time).
Since South Africa is a land of opportunities (sort of) and discovery hopefully we'll get a dance(ing) channel, heritage channel, clothing channel, wildlife channel, job or career channel, and a clips/video channel like YouTube.