Gamma. Expands To Africa, Names Larry Gaaga VP And GM
…Chooses Nigeria as operational headquarters Gamma., an artiste-first multimedia platform, providing creative and business services across all artistic and commercial formats, today announced an expansion of its commitment to Africa with the addition of two impactful music industry pioneers to the region’s executive team. The executive appointments include legendary Nigerian songwriter and recording artiste, Larry Gaaga, joining as Vice President/General Manager of Africa. Historically, international labels have headquartered their African operations solely in South Africa, with Nigeria often having satellite presence. However, Gamma. is rewriting this narrative by investing its largest resource focus in Nigeria, recognising its position as the leading country in terms of the global export of music. Taken together, these actions amplify the foundation that Gamma. and its digital distribution arm, Vydia have built in the region, increasing the company’s capabilities and resources and
