Indian broadcaster Disney Star, which operates the Disney+ Hotstar streaming service, has signed an exclusive distribution deal with Mumbai-based distributor GoQuest Media.
The pact sees GoQuest becoming the sole distributor for Disney Star’s content portfolio across Africa, including content dubbed in both English and Hindi and encompassing TV and OTT rights to Disney Star’s linear programming catalogue.
Across a TV network that the company claims reaches more than 700 million viewers in nine languages every month and its successful streaming platform, Disney Star generates more than 20,000 hours of original content every year, including general entertainment, sports, films, infotainment, kids and lifestyle content.
The catalogue GoQuest will be shopping in Africa includes Anupamaa, Imlie, Kasauti Zindagii Kay, Yeh Jaadu Hai Jinn Ka and Chandra Nandini, under an agreement that “represents a strategic move to bring popular Indian content to a wider African audience,” according to the two parties.
The move comes after GoQuest has introduced foreign-language titles to Africa over the past 10 years. GoQuest MD Vivek Lath said: “Our track record, strong partnerships and knowledge of the region and local audiences have positioned us as the ideal team to introduce Disney Star’s Indian collection to this market.”
Sudhir Nagpal, head of international business at Disney Star, added: “Africa has a strong viewer base for our content, especially for our series across languages. We continuously seek opportunities to connect with our audience and this collaboration with GoQuest Media is another step in that direction.”
