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Wednesday, January 1, 2020

Kids And Young Adult TV Ratings In The US

Nickelodeon -21% (728000-152880=575120)
Adult Swim -23% (646000-148580=497420)
Nick@Nite -24% (555000-133200=421800)
Disney Channel -31% (534000-165540=368460)
Disney Junior -25% (424000-101760=322240)
Nick Jr -14% (403000-56420=346580)
Cartoon Network -29% (386000-111940=274060)
Nicktoons -1% (151000-1510=149490)
Disney XD -22% (122000-26480=95160)
Boomerang -8% (98000-7840=90160)
TeenNick -25% (89000-22250=66750)
Baby First TV -27% (35000-9450=25550)
Universal Kids -3% (31000-930=30070)
Notes:
-The result of these drops is due to streaming and operators lack of initiative towards linear channels.
-Nickelodeon has more viewers than the rest of the other channels even Adult Swim.
-Cartoon Network has the least amount of viewers compared to Nickelodeon and Disney Channel due to the repeats of Teen Titans GO! and lack of attention towards their original series.
-Universal Kids manages to stop the large loss of viewership compared to other years where the channel lost 70% and 30%. If they're able to live over 10 years the channel could witness some growth in viewership and give Cartoon Network a run for their money. Unless the kids channels do nothing in 10 years and reach the same amount of viewers as this channel.
-Nicktoons manages to pull in more viewers than Disney XD since Disney moved all the XD animated series to Disney Channel and cancelled all the live-action series making it a reruns channel with less ads to promote the channel.
-Despite WarnerMedia's efforts to bring something different on Boomerang viewers must be tired of the lack of new series reaching this network on a yearly basis along with the movie blocks packed with the same old same old characters that brought this channel to life.
-The live-action slate is dry on Nick and since TeenNick is used to air live-action series from Nickelodeon the channel must be on hyper repeat mode like FOX Life Africa. After all Nickelodeon only has 1 and a quarter series left (All That and Henry Danger) unless you're counting game shows anyways don't expect the sitcom slate to be as big as it was in 2010 and with the decrease in sitcoms whose to say if this channel will stuck around in 10 years time. They'll probably scrap it for Nick Rewind along with Nicktoons.
-Nick Jr pulls in more viewers than Disney Junior reason being the repeats despite Nick Jr having old programming they don't make it the main attraction like Disney Junior and unlike Junior they make an effort to give new programs more timeslots.
-Baby First TV, the problem doesn't have anything to do with the channel it's just that there's so much alternatives for toddlers. It doesn't have to be on the internet even something like teaching your baby how to walk or potty is an obstacle for these kind of channels.

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