In the financial year end of March 2021, MultiChoice unveiled two channels the first being an entertainment channel for Mozambique with the other being a movie channel for East Africa.
It looks like the movie channel will be launching soon there's no reason for it to not be this channel seeing as they have large stack of fresh movies from 2020 featuring a ton of African stars.
For some strange reason the channel is using the name Pearl Magic which exists in Uganda so this may be a placeholder name for something surrounding that brand or it could be put under brand well-known by Kenya and Tanzania which is Maisha Magic since both are located in East Africa.
Now the question remains on why such channel is popping up in Southern Africa's airwaves. Could it be possible that MultiChoice SA and other parts of Africa are planning to ignite some of their brands.
West and East of Africa has got channels from the other parts of Africa while our market hasn't gotten any from one part being East Africa so could it be possible that this new movie channel as well a channel which was playing in the test channel section before going dark Maisha Magic be part of our region to introduce viewers to Swahili.
MultiChoice has been Afrocentric for a while now with the likes of fliekNET, kykNET Lekker, Wild Earth, Novela Magic, Moja 9.9. and Honey. They even got some local productions launching on M-Net within the next year and have launched Mzansi Magic adaptations in other markets ranging from Pearl Magic (as mentioned), Akwaaba Magic, Zambezi Magic, Abol TV and OneZed TV.
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