Channel Closure: Pearl Magic Loko Will Stop Airing On DStv And GOtv By 30 April, To Be Replaced By Pearl Magic Reloaded

Not long ago, it was reported that M-Net and MultiChoice would be axing Africa Magic Urban on DStv by the end of April. This comes after Akwaaba Magic Abusua had folded under Akwaaba Magic with Pearl Magic Loko that is set to follow.

Pearl Magic Loko was a Ugandan based entertainment channel operated by M-Net that would offer content in Luganda. Similar to the likes of Zee Zonke, all the content was imported from other countries basically archived material from M-Net.

MultiChoice Uganda in a statement over the launch of Pearl Magic Loko:

“We are living out the business’s mission to be the best African storyteller – it’s not just a slogan for us, it’s a reality we bring to our treasured audiences. Ensuring that stories are told in local languages and allowing for a wider audience to enjoy the country’s favorite shows in their own tongue is key. That’s why the addition of Pearl Magic Loko is so important.”

Now the channel is burned off after a year on air by the end of April. Pearl Magic is planning to offer select content from Pearl Magic Loko under the banner Pearl Magic Reloaded weekdays at 14:00 to 16:00 from 1st May.

Pearl Magic Loko's demise forns part of a bigger conspiracy seen within DStv as several channels had already exited their platforms in under 4 months. This includes 1Magic, Me, People's Weather, B4U Movies, Ginx TV, Emmanuel TV and DW.

New Channel Alert: Untitled East African Movie Channel Using An Existing Brand Name Is Coming Soon To DStv

In the financial year end of March 2021, MultiChoice unveiled two channels the first being an entertainment channel for Mozambique with the other being a movie channel for East Africa.

It looks like the movie channel will be launching soon there's no reason for it to not be this channel seeing as they have large stack of fresh movies from 2020 featuring a ton of African stars.

For some strange reason the channel is using the name Pearl Magic which exists in Uganda so this may be a placeholder name for something surrounding that brand or it could be put under brand well-known by Kenya and Tanzania which is Maisha Magic since both are located in East Africa.

Now the question remains on why such channel is popping up in Southern Africa's airwaves. Could it be possible that MultiChoice SA and other parts of Africa are planning to ignite some of their brands.

West and East of Africa has got channels from the other parts of Africa while our market hasn't gotten any from one part being East Africa so could it be possible that this new movie channel as well a channel which was playing in the test channel section before going dark Maisha Magic be part of our region to introduce viewers to Swahili.

MultiChoice has been Afrocentric for a while now with the likes of fliekNET, kykNET Lekker, Wild Earth, Novela Magic, Moja 9.9. and Honey. They even got some local productions launching on M-Net within the next year and have launched Mzansi Magic adaptations in other markets ranging from Pearl Magic (as mentioned), Akwaaba Magic, Zambezi Magic, Abol TV and OneZed TV.

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