Earlier this year, WarnerMedia announced plans to expand their kids offering across their brands to include programs for preschoolers, girls and families.
A month ago, they unveiled preschool and family content in the form of a programming block on Cartoon Network called Cartoonito and ACME Night (respectively) featuring a variety of content from their archives and other studios.
ACME: Batman: Caped Crusaders, Gremlins: Secrets Of The Mogwai and Unicorn: Warriors Eternal
Cartoonito: Little Ellen, Batwheels and Bugs Bunny Builders
Cartoonito which is adapted from WarnerMedia in Europe has started taking swing internationally while ACME which is likely from the fictional company originating in Looney Tunes cartoons hasn't started as of yet.
While Cartoon Network in the United States got both these brands sharing occupying the space on their channel. It's possible that Cartoon Network in Africa will only pick up ACME leaving Boomerang with Cartoonito.
ACME on Cartoon Network
As mentioned earlier (in italics), the ACME block features shows such as Batman: Caped Crusader and Unicorn: Warriors Eternal which may seem a bit edgy for the family and preschool friendly Boomerang.
Cartoon Network has an ongoing history with DC Animation and have positioned themselves well for the job with the likes of Power Rangers and Teen Titans GO! which would require intense supervision and superior intellect.
Cartoonito finds Boomerang or Boomerang finds Cartoonito
In Africa, WarnerMedia has picked up rights to several preschool series of which none have been credited as Cartoonito but Boomerang such as Lucas The Spider, Thomas And Friends: All Engines Go and, True And The Rainbow Kingdom.
Firstly, the U.S. only put Cartoonito on Cartoon Network and HBO Max in the hopes that it could be successful and get a large audience reach which is where Boomerang doesn't fit unlike Africa and the rest of Europe.
Boomerang in Europe already incorporate preschool content into their lineup (some of which are on Cartoonito) which has been successful so it wouldn't be a hassle to get there than it would on Cartoon Network.
Cartoonito on Boomerang vs. Boomerang on Cartoonito vs. the conclusion
Boomerang days might be numbered with WarnerMedia working on launching more family based programming on Cartoon Network and Cartoonito covering preschoolers the channel is going through an identity crisis.
Since part of the channel is preschool maybe that will be all of what Boomerang has to offer in future making it easier to swipe the branding for Cartoonito.
Boomerang in the United States is the equivalence of Boing in Africa without Tom and Jerry, Looney Tunes and Scooby-Doo keeping it alive so unless WarnerMedia has some alignment plans I don't see any place for the channel on their stable.
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